Generating Incremental Store Visits & Revenue to JOANN Stores

“We tested several other location-based mobile partners to help drive store traffic. Teemo’s solution showed the strongest results in its ability to raise incremental sales & margin per store.”
-Steve Miller, SVP Marketing & eCommerce

About JOANN

For 75 years, JOANN has inspired creativity in the hearts, hands and minds of its customers. From a single storefront in Cleveland, Ohio, the nation’s leading fabric and craft retailer has grown to include more than 865 stores across 49 states and an industry leading e-commerce business. With the goal of helping every customer find their creative Happy Place, JOANN serves as a convenient single stop for all of the supplies, guidance and inspiration needed to achieve any project or passion.

Challenge

With the retail industry & consumers shifting to a ‘mobile-first’ mindset, JOANN realized it needed a mobile solution to achieve incremental offline revenue and increase store visits.

Strategy

JOANN chose Teemo’s innovative location-based advertising solution to drive in-store visits. Teemo’s Cost Per Visit (CPV) model enabled JOANN to drive efficient foot traffic at scale.

Results

+35%
Return on Ad Spend

78%
More Visits*

*compared against nearest Teemo competitor

Drive more store visits
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