Yahoo Finance – Teemo Adds Award-Winning Digital Marketer Eric Hadley as Advisor

Award winning marketing expert, Eric Hadley, of iHeartMedia, and formerly of Outbrain, joins Teemo as an advisor.

« We’re delighted to add an award-winning marketing innovator like Eric as an Advisor. His deep expertise driving digital marketing success across a broad range of brand and consumer marketing organizations — from startups to large companies — will be invaluable as we continue to help brands drive brick-and-mortar traffic through location-based advertising, » said Benoit Grouchko, CEO and co-founder, Teemo. « Eric is a creative, fearless and innovative thinker, and we’re excited to incorporate his contributions and recommendations into our marketing and sales strategies moving forward. »

[…]

« I’ve had the great fortune to work at many of today’s most innovative and disruptive companies, and learned how to balance the art and science of marketing by using data to quantify big ideas and drive critical marketing metrics, » said Hadley.

What It Means for Teemo

Eric Hadley has a career spanning multiple marketing roles. He has worked in consumer & brand marketing. Hadley has experience in sales management and trade marketing too. Currently, Hadley is the Senior Vice President of Marketing at iHeartMedia. He has industry experience in the location space, with a previous position at GroundTruth. And he has also held roles at Outbrain, The Weather Channel, and Microsoft. He is also a winner of the American Advertising Federation Hall of Achievement award. And he has won the Ad Age Media Maven award.

Adding Eric Hadley as an advisor brings a wealth of opportunity to Teemo. Because of this addition, Teemo now positions itself as an industry leader in the marketing world. As an advisor to the company, Eric will work closely with the C-Level staff at Teemo to advise on business decisions and market positioning. The executives at Teemo are excited to further their relationships with the new advisor.


DMN – Teemo Is Now Integrated with LiveRamp

LiveRamp and Teemo have partnered up to enable brick-and-mortar retail stores to thrive by making retail marketing more effortless and effective.

With all of these companies now extracting location-based insights on consumers, retailers have an opportunity to adapt. Is this the silver bullet against fierce eCommerce competition? Will consumers embrace a more personalized form of marketing, or will it prompt privacy concerns?

I spoke with Benoit Grouchko, CEO & Co-Founder at Teemo, to find out if location-based insights on consumers will enable brick-and-mortar to endure and potentially thrive. Grouchko noted that driving traffic in stores has become the number one strategic priority for many retailers. He co-founded Teemo because “there used to be a gap between the offline world of brick-and-mortar and the online world of digital marketing.” In the past, retail marketing was static whereas eCommerce businesses had access to better tools, allowing them “to personalize the digital marketing user experience, to target the right people, to measure the impact of the marketing program, and to optimize performance.” Teemo now offers these capabilities to brick-and-mortar. Grouchko also notes that “offline sales are still by far the biggest channel source of revenues for retailers.”

Read More:

DMN logo brick-and-mortar article about liveramp

 

 

 

Location-Based Analytics Could Boost Retail Sales by David Pring-Mill


More Customers with Google Cloud & Big Data Analysis

Check out the full Case Study here

« Teemo builds its drive-to-store advertising platform on Google Cloud Platform to optimize geolocation data analysis with BigQuery and powers its data pipeline with Compute Engine and Cloud Pub/Sub.

Google Cloud Results

  • Powers a scalable data pipeline with Compute Engine, Cloud Pub/Sub, and Cloud Dataproc to process 50,000 requests every second
  • Enables the matching of anonymized localization data with BigQuery, Cloud Bigtable, and Cloud Dataflow, resulting in better targeted ads and more accountable ROI
  • Provides the option of a flexible pricing structure that doesn’t require long-term product subscriptions, keeping the company agile and ready to adapt »

 

 


Teemo, the Drive-to-Store Marketing Platform, Announces a New Partnership with LiveRamp

New York, November 8th

Teemo, the drive-to-store marketing platform, today announces a new partnership with LiveRamp.

Teemo is a mobile location platform for retailers, restaurants, grocery and automotive brands interested in generating foot traffic and increasing sales to their brick-and-mortar locations via personalized mobile advertising. Marketers only pay for performance (cost-per-visit pricing). Teemo’s visit engine relies on fully deterministic data sets to optimize media investments at the store level producing actual visits – not extrapolated or probabilistic visits. This allows marketers to receive real-time reporting on actual visits, consumer & competitor insights for each individual store.

LiveRamp connects Teemo’s location-powered platform to marketers’ offline, CRM files allowing for online activation of your best customers. With LiveRamp’s help, retailers can now segment and target their top offline audiences in the online world to provide more personalized advertising and improve overall marketing efficiency.  

Teemo’s partnership with LiveRamp also allows retailers to connect their in-store sales data back to Teemo’s store visit data allowing retailers to better understand the value of a visit – at the individual store level. This person-based measurement will help marketers improve performance and ROI of their mobile advertising investments by closing the loop between digital marketing and offline conversion.

“With Teemo’s LiveRamp integration, marketers can easily activate their first party CRM data to more intelligently communicate with existing vs. new customers.  Retailers may also tie CRM and/or store transaction data back to ad exposures and store visits at the individual level. This allows them to maximize ROI and drive better performance with their marketing investment.” said Courtney Stuart, Managing Director US at Teemo.


Goodwill, AdCouncil & Teemo: New “Bring Good Home” Campaign Encourages Shopping at Goodwill

Goodwill Shoppers Shine in “Bring Good HomeSM” Campaign that Encourages Shopping at Goodwill to Support Job Training Programs

National and Local PSAs from the Ad Council and Digitas Celebrate Real Goodwill Shoppers as “Local Heroes”

Washington, DC, September 13 – Goodwill and the Ad Council are today launching a national campaign, “Bring Good Home,” to inspire more Americans to shop at Goodwill to support its mission of job placement and training in local communities across the country. Goodwill’s network of 161 community-based organizations collectively prepare nearly 300,000 people each year for new jobs and career advancement.

The new PSAs, created pro bono by global advertising and marketing agency Digitas, showcase the variety of unique finds available at Goodwill stores, and celebrate Goodwill shoppers for supporting job skills training and development programs in their local areas through their purchases. Collectively, more than 87 cents of every dollar spent at Goodwill stores nationwide goes to job training and support services for careers in demand in their local area, including information technology, hospitality, retail, manufacturing and healthcare.

“People love shopping at Goodwill for the great value and unique items,” said Kim Zimmer, chief marketing officer for Goodwill Industries International. “This campaign also makes more people aware that when you shop at Goodwill, you create programs and support services like on-the-job training, resume and interview preparation, career coaching, transportation assistance, child care and more.”

The PSAs will be available in all ad formats, including national print PSAs which feature real Goodwill shoppers with their favorite finds. Community Goodwill organizations will also customize the print and digital PSAs to feature local shoppers and highlight how their purchases help their neighbors who are unemployed or underemployed.

“With ‘Bring Good Home,’ our team wanted to depict the fact that there’s no small find at a Goodwill thrift store,” said Atit Shah, chief creative officer for Digitas North America. “People don’t realize that buying that ironic T-shirt or kitten-shaped teapot at a Goodwill store actually fuels local job training and career opportunities right in their community. You’re actually adding to the neighborhood fabric, and giving your whole town a reason to cheer.”

The TV PSA humorously depicts Goodwill shoppers as “local heroes” by showing an entire town rallying around one indecisive shopper, encouraging her to make the purchase and erupting in wild celebrations once she does. The spot ends with, “When you bring home a Goodwill find, you give your whole town a reason to celebrate. Because you’re also funding local job training and placement programs in tech, healthcare and more.”

“In the five years since we started our partnership with Goodwill, our PSAs have driven more than 360 million pounds of donations, benefiting countless individuals,” said Lisa Sherman, president and CEO of the Ad Council. “‘Bring Good Home’ takes our campaign in a new direction with heartwarming ads that celebrate shoppers for helping their neighbors who face challenges to finding employment.”

The campaign will be extended in stores and on social media with activations encouraging shoppers to show off their best finds with the hashtag #BringGoodHome. Leading digital content creators have also signed on to support the campaign, including decorator and lifestyle expert Mary Elizabeth Darling; beauty, fashion and lifestyle vlogger and founder of fashion label Eggie Jenn Im; creator and tastemaker Kristin Johns; content creator Anna Lee; YouTuber Jessica Neistadt and YouTuber Emily Wass.

“I’m so proud to be an ambassador for the ‘Bring Good Home’ campaign,” said Johns. “I’ve always loved shopping at Goodwill for fashionable and one-of-a-kind items, and I love it even more now that I know I’m helping make a difference in my community.”

The PSA creative is being distributed to media outlets nationwide and will run in donated time and space, per the Ad Council’s model. Leading digital media platforms have already made commitments to support the campaign, including Facebook, Pinterest and Teemo, with attribution support from Freckle IOT.

Join the conversation using #BringGoodHome on social media and visit Goodwill.org/BringGoodHome to learn more about how your shopping supports job training in your community.


About Goodwill Industries International
Goodwill Industries International (GII) is a network of 161 community-based, autonomous organizations in the United States and Canada with a presence in 13 other countries. GII is a 501(c)(3) nonprofit that is recognized by GuideStar with its Platinum Seal of Approval, the organization’s highest rating for charities. For the past three years, Goodwill was ranked in the top five brands that inspired consumers the most with its mission in the World Value Index commissioned by the creative agency, enso. Goodwill has been on the Forbes‘ list of top 20 most inspiring companies for three consecutive years.

Local Goodwill organizations are innovative and sustainable social enterprises that offer job placement and training services and other community-based programs by selling donated clothing and household items in more than 3,300 stores collectively and online at http://shopgoodwill.com®. Goodwill helps people facing challenges to finding employment including, people with disabilities; veterans and military families; youth and young adults, including youth who are at risk and opportunity youth; older workers; people reintegrating into society; and others facing challenges to finding employment. Local Goodwill organizations build revenues and expand employment opportunities by contracting with commercial, state, government and non-government organizations to provide a wide range of business services, including janitorial, staffing services, food service preparation, manufacturing and contracts packing, reverse logistics, document imaging and shredding, and laundry services.

Last year, local Goodwill organizations collectively placed more than 288,000 people in employment in the United States and Canada. In addition, more than 38 million people used computers and mobile devices to access Goodwill education, training, mentoring and online learning services to strengthen their skills, and more than two million people received in-person services.

For more information or to find a Goodwill location near you, visit Goodwill.org or call (800) GOODWILL. Follow us on Twitter: @GoodwillIntland @GoodwillCapHill, and find us on Facebook and Instagram: GoodwillIntl.

About Digitas
Digitas is The Connected Marketing Agency, committed to helping brands better connect with people through Truth. Connection. Wonder. With diverse expertise in data, strategy, creative, media, and tech, we work across capabilities and continents to make better connections and achieve ambitious outcomes through ideas that excite, provoke and inspire. Curious and fully transparent, we are always examining real human behavior to create authentic connections—between brands and consumers, clients and partners, and ideas and outcomes. Digitas has over 3,500 employees across 21 countries and 34 offices, with an extended network via Publicis Media of over 23,500 employees present in more than 100 countries worldwide. To connect with Digitas or learn more, visit www.digitas.com.

About the Ad Council
The Ad Council brings together the most creative minds in advertising, media and technology to address the most pressing issues. Its innovative, pro bono social good campaigns raise awareness. They inspire action. They save lives. To learn more, visit www.adcouncil.org, follow the Ad Council’s communities on Facebook and Twitter, and view the creative on YouTube.

Source: Ad Council

https://www.multivu.com/players/English/8397651-ad-council-goodwill-bring-good-home/

https://www.prnewswire.com/news-releases/goodwill-shoppers-shine-in-bring-good-homesm-campaign-that-encourages-shopping-at-goodwill-to-support-job-training-programs-300712177.html


Teemo is Certified in Compliance with GDPR by EPrivacy GmbH

Paris, February 21, 2018

After a thorough audit conducted by the technical and legal experts of the recognized and independent European body ePrivacy GmbH, Teemo, the leader of the Drive-to-Store solution, is certified in accordance with all the provisions of GDPR. 

 

The ePrivacy company has just certified the Teemo platform as exceeding all criteria of the European requirements for data protection. These include the principles of the European Data Protection Directive (95/46 / EC) as well as those of the General Data Protection Regulation (GDPR), which Teemo anticipates will be implemented on May 25th, 2018.

ePrivacy GmbH is a certification body for the regulatory compliance of companies with respect to privacy and personal data created in 2011. It currently has around 220 customers and has already awarded 120 ePrivacySeal EU, DE or CH labels in Europe.

 

Prof. Dr. Christoph Bauer, CEO and Founder of ePrivacy GmbH, states: « We are pleased to certify Teemo as compliant with GDPR, and issue them the ePrivacyseal EU. Thus, Teemo is the first French company of Drive-to-Store category to meet all the criteria of conformity to the GDPR according to ePrivacy. Our teams audited their organization, technology and legal elements for several months. In terms of our methodology, the products and services of this adtech player are designed in compliance with all the regulations in force as well as with the RGPD, 3 months before it is applicable. « 

« GDPR gives more transparency, control, and protection to users regarding the processing of their personal data. The Teemo platform deals with large volumes of data and privacy is a priority for us. Therefore, we wished to have our technology certified by ePrivacy GmbH, an independent auditor, in order to validate that our entire technology platform is in line with the many regulatory provisions of GDPR ». adds Benoît Grouchko, CEO and co-founder of Teemo.

The French player of the Drive-to-Store platform is stepping up actions in favor of data protection, as Teemo has also recently joined DAA (Digital Advertising Alliance) and EDAA‘s pan-European Online Behavioral Advertising (OBA) initiative. Teemo’s in-App advertising banners now incorporate the AppChoices icon allowing mobile users to access information about behavioral advertising and set their preferences.

Finally, Teemo offers its publishing partners a banner of legal information directly integrated into its SDK to meet their information obligations to users. This banner may be displayed by publishers who wish to be accompanied in the process.

 

About ePrivacy GmbH 

ePrivacy GmbH is a consulting company specializing in the protection of privacy and personal data. It advises international digital companies in all the challenges of data protection and cybersecurity. The independent service provider markets with ePrivacyseal a European label validating compliance with applicable or soon applicable European standards such as the EU General Data Protection Regulation. The ePrivacy company is a German company but has a European vocation with around 220 international customers.