fbpx

3 Ways to Increase Foot Traffic and Boost Sales for Arts & Crafts Retailers

In the last few years, the Arts & Crafts industry has undergone significant changes. First with the rise of e-commerce, which transformed the whole retail industry, and later on with the digitalization of points of sale and advertising.

2010 was the year of creativity for social networks. That is when Pinterest (March) and Instagram (October) were born. Throughout the years, these apps have grown exponentially, providing new platforms for Arts & Crafts brands to communicate on, and most of all to reach a younger, broader audience around the world.

The Arts & Crafts market in numbers

Nowadays, the Arts & Crafts industry generates approximately $36 billion annually. Crafting supplies are sold in more than 75,000 retailers including specialty craft stores, national crafting chains, mass market discount stores, dollar stores, and art supply stores.

And who are today’s crafters? As Mark Hill, the CEO of the Association for Creative Industries stated, “Today’s crafters are the youngest they’ve ever been”. You guessed it: Millenials (18-35 year-olds) represent the largest percentage of crafters (41%), followed by the 35-44 year-olds (36%) and finally 55+ demo (23%).

What does this mean for the industry?

It is vital that the industry prepare this generational shift in crafting. But for many retailers, this is a struggle, and it’s far from being over. Indeed, the industry has had trouble adapting to these new trends and attracting younger customers. It is therefore crucial that they start adapting their strategy to be more Millenial-focused.

How can brands utilize these new crafting trends in order to drive more sales?

Build a strong omni-channel strategy

At the moment, about 90% of Arts & Crafts’ sales are still made in brick-and-mortar retailers. However, online retailers are rapidly growing, most likely thanks to Millenials, who know exactly what they are looking for, and would rather buy it online. In order to survive, Arts & Crafts retailers need to integrate both online and offline strategies into a 

seamless experience for their customers.

Use mobile geotargeting to increase foot traffic

Targeting and mobile advertising is a key element of retailers’ strategies. With today’s technology, it is very easy to create advertising campaigns based on the many locations visited by an individual. Teemo offers geotargeted mobile advertising that create foot traffic for stores in need of a quality traffic & sales boost.

Request a demo of the platform to discover how mobile advertising can be used to increase foot traffic, and thus sales to brick-and-mortar art and crafts shops.

 

Implement up-selling and cross-selling campaigns

The data is never wrong! If your brand has developed an App, there is a golden opportunity for you. Indeed, you will be able to access a unique analysis and understanding of offline behaviors of your customers, find out more about this solution.

This data will be extremely valuable when setting up your cross and up-selling strategies. And these opportunities are very important according to AFCI’s numbers. The vast majority of crafters don’t stick to just one craft but by and large participate in multiple crafting hobbies*:

  • Only 16% of the crafters engage in one craft,
  • while 39% participate in 2-4
  • and 45% are involved in 5 or more creative hobbies.

This leaves a mountain of opportunities for Arts & Crafts stores to target and attract an audience that is willing to spend what is needed to cultivate their creativity. With the holidays just around the corner, opting for a Drive-to-Store campaign could make your brand the 1st retailer to visit when doing your Christmas shopping.

Source* : Association for creative industries

Comments (7)

Hi

I have a question?
Do you want to increase conversions, traffic to your website, or both?
For more information go to: https://screenshot.photos/digitalmarketingagency

Yours truly

Phiskal

I hope you are doing well!

I was trying to check if you are looking for any specific B2B Database that may help you in your marketing initiatives?

We have over 63 million records on our Database. We cover all industries Globally. All our Lists are opt-in, 2020 updated and comes with above 90% accuracy guarantee.

Some of the Industries are:- Health & Fitness, Chemical & Petrochemical, Oil & Gas, Energy, Utilities & Waste Treatment, Banking and Finance, Mortgage, Law and Enforcement, Construction, Security, Mining, Agriculture, Business Services, Chambers of Commerce, Consumer Services, Cultural Education, Finance, Government, Healthcare, Hospitality Insurance, Law Firms & Legal Services, Manufacturing, Media & Internet, Metals & Mining Organizations, Real Estate, Retail, Software, Telecommunications, Transportation etc.

Our list consists of: Company Name, First Name, Last Name, Contact Job Title, verified email address, Company URL, Mailing address, Phone number, Fax Number, Revenue size, Employees Size and other relevant information.

For details and pricing please reply to: alex@datazeon.com

Please send me your exact target audience.
Target Industry: __________?
Target Locations: ___________?
Target job Title: ___________?

I will get back to you with more information. Look forward to continued success with you !

Regards,


Alex Gyan
Alex@datazeon.com
http://www.datazeon.com
http://www.emaildatasupply.com

Is your company or organization’s name secure?

With the release by ICANN (Internet Corporation for Assigned Names and Numbers) of new top-level domain extensions like .inc, .law, & .shop it is now more important than ever to protect your name and your brand. Your organization’s traditional dot.COM domain name may be exposed to fraudulent ‘phishing’ or ‘spoofing’ attacks in which criminals try to fool your customers into thinking they are dealing with a legitimate entity. The time to purchase domains related to your own is now. As the initial registrant, the cost of securing new domain names is very reasonable… Trying to gain control of a domain AFTER someone else registers it can run into the tens of thousands.

Secure your name, secure your reputation, and secure your brand.

Visit http://bit.ly/MerchantEngineDomains to register domain extensions related to yours at the lowest possible price. New domain names can be forwarded to your existing website for free, or used in unique marketing campaigns, we are always ready to help. We offer a full range of corporate email, website hosting, and encryption products as well; all through GoDaddy, a name you know you can trust.

FreeWorld Inventory Liquidation Services – Daily Flash Sale – Everything must go. Visit us at: https://tinyurl.com/vfu27pw

Hi there!

I wanted to invite you to an exclusive Instagram brand collab that can genuinely drive 1000’s of new followers to your IG account.

We have a proven strategy that gives you access to social media powerhouses for a fraction of the price they charge.

Our next campaign is due to launch soon and will feature our first joint celebrity influencers (two for the price of one!)

Tori Spelling America’s sweetheart! She rose to fame on Beverly Hills 90210. She is a household name and internationally recognized superstar. She stars in her own reality TV show and doubles as a real-life supermom celebrity influencer with five kids.

Jessica Hall is an acclaimed entrepreneur and radio / TV personality. Her loyal and engaged audience tunes in for her fitness videos, gorgeous fashion shoots and her endearing Mom moments. Jessica is excited to be a featured host on this month’s Lux Life Now giveaway.

Loop marketing campaigns are currently the most successful way to boost your social media presence, and grow your following. If you are a start-up get ready, or if you are a campaign company or influencer, get ready for sales, sales, sales. This will sell out very quickly, we are already 30% full from repeat clientele from our last highly successful campaign.

We are very confident this campaign will be even more successful than our previous campaigns. http://bit.ly/amber-rose-case-study

We really want to work with your brand and would hate for you to miss out on this one! You will not find a better opportunity to access celebrities and compete with your rivals!

Let’s schedule a quick 10-minute call or email me for further information and pricing.

Kind Regards,

Tiffany Rose
THE LUX LIFE NOW, INC. | LUXLIFENOW.COM
Tel 1.888.389.1138 | Instagram @theluxlifenow

“YOGI ON THE GREEN”, A #1 INTERNATIONAL BEST-SELLING BOOK IN THREE CATEGORIES.
Yogi on the Green was written to help golfers of all abilities, to hopefully improve on their physical and mental games. It has been proven in many Medical Journals, that when one improves on their physical being they also improve on their mental awareness, “Yogi On The Green” is a guide to improving Golfers physical and mental abilities, both on the Golf Course and perhaps even their daily lives. http://bit.ly/yogionthegreen

Methocarbamol Germany https://cheapcialisir.com/# – buy real cialis online Ou Acheter Kamagra En France cheap cialis Cialis E Antibiotico

Leave a comment